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Search engine optimization is the process done to generate traffic through search engines. It became a need for websites because 80%-90% of visitors come from major search engines. Higher rankings mean greater number of visitors. The same concept applies to blogs. However, many blog owners are not aware of their chances of being more visible on the web. They just update it once in a while and that's it. Considering the great number of blogs on the net today, from personal to corporate blogs, all their efforts will just go to waste if they do not optimize it.

Yes, blogs can be optimized, too. It should be done for the benefit both of your readers and search engine spiders. Although the process is quite similar with the standard website search engine optimization, it is a bit different. Here are some tips that you can do to start:

Consider the Design

It is not advisable to use the default template being offered by blog publishing sites. You wouldn't want to bump into a girl in a party wearing the same dress, do you? Same thing goes to blogs. You can hire a designer to do the work for you. If running a tight budget, you can always look for free templates offered by web design companies and you can customize it a little to make it unique.

Optimize the Tags

Use the most substantial phrase for your blog in the hard code of the title tag. Also, you have to double check that each entry's title appears on the tile tag. This is sometimes overlooked.

Keywords

You should always use your keywords in the blog post titles and categories. You can also use many categories in one entry if appropriate.

RSS Feed

It is best that you have RSS subscription button available on your blog. This would be more convenient to your readers because it will publish your recently updated work. If your blog publisher don't have RSS automatically available, there are RSS feed button creation tool on the net. But make sure that you place it where the readers can easily see them. You can put it in your sidebar. It is already on the blog owner's prerogative if he/she wants to full or partial RSS.

Use Email

Because there are some people who are not familiar with RSS feeds, go the extra mile and offer them something else with the same benefits. I'm talking about You can have your blog post via email. Free tools are also available online to do this.

Compelling Introduction

Introduction about the blog post is sent out via RSS feed. Make sure that it is compelling to enough to make your readers want to have more of it so that they would click the “more” button and read the entire article. Therefore, it should be interesting.

Check you CSS

It is common that blogs come with overwhelming amount of CSS or Cascading Style Sheets. The solution to this is to place it in an external CSS file to avoid clutter in the main template and for the main entry not to go further down.

Keywords-rich Anchor Texts

In placing links in other sites/blogs and even in putting internal links, make sure that you are using keyword-rich anchor text. Remember that it is always better to use your keywords than “click here” or “more”. It would benefit you when search engine spiders crawl your blog.

Keep Your Posts Bonded

If your blog post is somehow connected to your previous posts, link them to each other. The idea is that if your reader is interested in this particular topic, then he/she probably can also be entertained of a different story with the same subject matter. You can use Related Posts Plugin for this.

Do the same in other blogs. If you see a blog entry or an article on the same issue, make them knowledgeable of your existence by placing a link going to your post.

Purchase a Domain

We all know that blog hosting companies will only be around for such a time. Once they close their business, they will be closing your blog as well. If that happens, where will your loyal followers find you? Or there are change in the domain of your blog host, it will surely affect your rankings.

In case you have limited resources and can only settle to free hosting companies, look for those who offer to display your own domain rather than displaying their own like Wordpress and Blogger.

Proper URL Naming Convention

It is always a bad idea to use dynamic URLs whether on websites or blogs. You should always take advantage of any chance you have to use keywords, without keyword stuffing, including this one. Meaning, instead of using “www.xyzblog.com/?246”, you can consider “www.xyzblog.com/blog-post-keywords-here”. When you cannot do anything about it, use mod rewrite.

Good Navigation

If your blog is just a part of a website, it is not ebough that you a have a link going to your blog's main page. Use the sidebar to syndicate your new posts because the visitors of the website might get interested in your articles if they see the titles.

Fast Page Load

The amount of time involved for a page to load all depends on your host. There are some blogs that takes about half a minute just from the snippet of RSS feed to the full article. You can lose a lot of readers just because of this reason alone.

Moderated Trackbacks and Comments

Spammers are everywhere. They always find a way to abuse your blog by putting non-sense comments with links going to their website. It is annoying and it can also affect your rankings. There are numerous tools available online which you can use to moderate and avoid comment and trackbak spam.

Don't just create a blog to share great information or to prove that you know a lot about the field you are into. Do not settle on the number of followers your blog has. Start to optimize now and see the great changes on the next few months.

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When it comes to personal blogging, documentary is
the default genre. There are plenty of blogs that serve
other functions, but many blogs are primarily catalogues
of the life experiences of their author. Although there
are quite a few blogs that focus on collecting poetry and
other forms of creative writing, the vast majority of
personal blogs are in some sense documentaries.

For many years, the act of making a documentary was
meant to be an objective act of reporting the sights and
sounds that the filmmaker, writer, or photographer
encountered. However, in contemporary times there has
been a movement towards embracing the subjectivity
inherent in the documentary form. This means that
modern documentaries often reflect the distinctive
voice and sensibility of their creator, and the fact that
todays documentaries often revolve around personality
blurs the lines between documentary and memoir. Blogs
rest somewhere between these two genres, muddying
the distinctions even further. Personal blogging,
documentary, and memoir are now irrevocably
intertwined, for better or for worse.

Although few bloggers think of themselves as making
documentaries in any formal sense, every time
somebody sits down in front of a computer and types up
a record of their day, they are documenting their own
historical moment. The things that we take for granted
about our daily lives, like the way that we use specific
modes of transportation, or the kinds of products that
we buy, often seem quite fascinating to people who live
in circumstances different from ours, and it is this kind
of fascination that is at the heart of many documentary
projects. When people think about blogging,
documentary is not very likely to be the first adjective
that crosses their minds, but a few decades down the
road it is very likely that todays blogs will be seen
primarily as very subjective documentaries of our era.
The people of tomorrow will almost certainly look to
the blogs of today for insight into our historical
moment.

When it comes to blogging, documentary may not be
the aim of most people who spend their time posting
their thoughts and ideas on the internet. In some ways,
the documentary aspect of blogging is more of a side
effect than a primary goal. However, the fact that so
many people are interested in publishing these public
online diaries shows that personal blogs are about more
than just rumination. The fact that bloggers are so
stimulated by and interested in sharing their ideas with
each other reinforces the idea that personal blogs are, in
some ways, documentaries meant for public
consumption. Documentaries appeal to people who are
curious about other ways of life, and many people who
regularly read others personal blogs are looking for this

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Mobile blogging is an exciting phenomenon that is
sweeping the blogosphere. One of the reasons why a lot
of bloggers are attracted to the medium of blogging in
the first place is that they enjoy being able to make
frequent updates and posts that keep all of their visitors
up to speed with current situations. Mobile blogs, or
"moblogs," take this to the extreme by allowing users to
post things literally as they happen. This new wave of
moblogs and mobloggers keep web surfers up to date
with good and bad events of importance as they occur
all over the world, helping to make international
communication faster and more accurate.

Many people feel that the limitations of blogging have a
lot to do with geography. After all, there is only so
current that a blog can be when you need to run home
and boot up in order to update it. However, mobile
blogging marks the beginning of an thrilling new era
when web-based communication can happen
spontaneously from any location. Moblogging devices
mean that there is almost nowhere on the planet that
remains off-limits for bloggers.

Mobile blogging is still in its infancy because the
technology that makes it possible has only recently hit
the global market. The first moblog technology became
available over a decade ago, but it is only the past two
or three years that mobile web devices have become
user-friendly enough to appeal to most consumers. As
camera phones and other mobile technology become
more popular, more and more bloggers are getting away
from their desks and are hitting the streets. Moblogging
is becoming much more widespread that it was even a
few months ago, and mobloggers are quickly attracting
a lot of attention with the blogging community. It is not
yet clear whether moblogs will become the dominant
kinds of blogs in the years to come, but the current
trend seems to imply that moblogs are here to stay.

Mobile devices make it possible to blog from the sites
where current events are unfolding, which is one of the
reasons why mobile blogging has so much thrilling
potential to revolutionize the blogosphere. A moblogger
with a camera phone can post blog entries from, say, the
foot of the podium at a presidential speech, or from the
stands during the final moments of the world series.
This enables bloggers to experience the same real time
thrills that live television coverage provides, but in a
more democratic medium. The combination of mobility
and individual control that moblogging provides
certainly places mobloggers on the cutting edge of
today's communications technology, and it is hard to
imagine that the number and prestige of moblogs will
not continue to grow in the coming years.

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Choosing which blogging platform to use is one of the
most important decisions that you can make as a
blogger. The right platform can make blogging a
breeze, and the wrong platform can make blogging a
chore. Because the program that you use to blog with is
such a powerful part of your blogging experience, it is
well worth putting in the time to find a platform that
provides your ideal balance between a user-friendly
interface and a flexible framework that allows you to
make your blog look and feel unique. Finding the right
platform isn't always easy, but with a little bit of
contemplation and a little bit of research, you will be on
your way to finding the perfect blogging platform.

Deciding what your priorities are in terms of ease of use
versus customization. Most highly customizable
blogging platforms, like moveable type, are a bit more
difficult to use than very automated platforms like
wordpress. If you are new to blogs and to internet
technology, you might want to sacrifice the ability to
create a custom background design or to integrate a
unique font into your template in order to find a
program that will be easy for you to use. On the other
hand, if you are a veteran web designer with knowledge
of html or javascript, you will probably find the
limitations of a user-friendly platform to be frustrating.

There is no such thing as a blogging platform that is
objectively the best platform, because every blogger has
unique needs. The blogging movement is very much
about individuality, so it makes plenty of sense that
there would be many different platforms available that
are designed to meet the needs of different kinds of
individuals undertaking different kinds of projects. This
diversity is a good thing, because it means that you will
almost certainly be able to find a program that suits
your level of technical aptitude.

However, the fact that no two bloggers need the same
thing from a blogging platform can make your search
for the right platform a bit tricky. When you are reading
reviews of different platforms, try to keep your
priorities in mind and do your best to take into account
the position that the reviewer is coming from. For
example, a negative review written by an accomplished
software designer who complains that a popular
platform is too limited may tell you that the platform in
question is ideal for a beginning blogger. There is no
such thing as the perfect platform for everybody, so
instead of looking for the "best" platform, look for the
best platform for your specific criteria.

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The definition of blogging is something that is very
much in flux, as the new technologies that appear every
day redefine what a blog is, what a blog can be, and
what a blog should do. For many years, blogs were
defined as text-based websites that kept records of days,
similar to a captain's log on a sailing ship. However,
this started to change as the group of people who kept
blogs became more diverse. The more bloggers began
to explore the limits of the medium and of the
technology that made it possible, the more the
boundaries of what could be called a "blog" expanded.
              
Today, there are an abundance of photo blogs, and there
are even video blogs as well. Mobile blogging devices
may well change the definition of blogging entirely by
making it possible for bloggers to create new kinds of
posts. Another element of the blogosphere that is
starting to redefine blogging is the corporate blog. As
more companies hire writers to keep blogs with the sole
purpose of creating positive buzz about their brand,
bloggers across the globe are arguing about whether
these manufactured blogs are really worthy of the name.
Between all of these different forces that are constantly
expanding and reshaping the blogosphere, it is difficult
to imagine that the definition of what is and is not a
blog will ever remain fixed for very long.  

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 Corporate blogging is a relatively new idea, and the jury
is still out on whether it will succeed. This controversial
marketing tool may be the beginning of a new kind of
advertising strategy, or it may fizzle out in a matter of
months. Many companies are looking for ways to
capitalize on the blogging trend, and many of these
corporations have determined that a great way to ride
the blogging wave is to keep a blog on their corporate
website. These blogs are often created to appeal to the
demographic that the company needs to court, and the
content may have quite a lot to do with the activities of
the corporation, or it may have very little to do with the
company itself. Often, a corporate blog will focus on
the kinds of content likely to attract the desired surfers,
even if that content is not related to the product or
service that the company provides.

Some bloggers feel that corporate blogging is a kind of
validation for the blogging movement, and shows that
this exciting new medium has really infiltrated the
mainstream. Other bloggers consider the kind of viral
marketing that corporate blogs practice to be unethical
or distasteful. In any case, watching the evolution of
corporate blogs and whether they survive and
proliferate or fail and disappear promises to provide
some interesting insight into today's consumers.

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